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Monday, 31 December 2012

'Massage uncle' is back -- and women still can't leave him alone

This article was contributed by the STOMP Team.

The 'massage uncle' that has become such a hit with Singaporeans is back with a hilarious sequel.
In the first ad, the masseur had talked about his woes, and complained that he would prefer a desk job.
In the sequel, he has secured a desk job, but he's still unhappy -- because his reputation as a masseur has preceded him, and pretty girls now flock to him on their own.
The video was copied from a ad that originally aired in France.
Check out all three versions of the ad below.What a copycat! See how local advertisers blatantly steal creative ideas.
 
What a copycat! See how local advertisers blatantly steal creative ideas
 
A video advertisement for a job-search website seems to have copied the idea of an overseas commercial. Both the original and local advertisements show a massage therapist for models lamenting about his job.
The masseur talks about his woes, and complains that he would like to do a desk job one day.
The humour in the both advertisements stem from the fact that despite massaging models for a vocation, the massage therapists still dislike their jobs.
The local ad, however, seems to have directly copied the idea.
Even the dialogue and the scenes look similar to the original.

Do local advertisers lack originality to the point where they start stealing ideas?



Click on thumbnails for larger image

Ref:Stomp

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